Product
Kees van der westen
Kees van der westen
Kees van der westen
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
2024
Year
2024
Year
2024
Client
STUDIO LAFO
Client
STUDIO LAFO
Client
STUDIO LAFO
Industry
Espresso machinery
Industry
Espresso machinery
Industry
Espresso machinery
Intro
A one group machine that transcends time, offering the classic levergroup combined with all essential features of modern-day developments. Over 70 years of extraction knowledge cramped in one machine, discover the Spiritello.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Latest Projects
Product
Kees van der westen
Kees van der westen
Kees van der westen
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
2024
Year
2024
Year
2024
Client
STUDIO LAFO
Client
STUDIO LAFO
Client
STUDIO LAFO
Industry
Espresso machinery
Industry
Espresso machinery
Industry
Espresso machinery
Intro
A one group machine that transcends time, offering the classic levergroup combined with all essential features of modern-day developments. Over 70 years of extraction knowledge cramped in one machine, discover the Spiritello.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.
Latest Projects
Product
Kees van der westen
Kees van der westen
Kees van der westen
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Designed a contemporary brand identity for a forward-thinking art gallery, incorporating minimalist typography and a vibrant color palette to reflect its innovative ethos.
Year
2024
Year
2024
Year
2024
Client
STUDIO LAFO
Client
STUDIO LAFO
Client
STUDIO LAFO
Industry
Espresso machinery
Industry
Espresso machinery
Industry
Espresso machinery
Intro
A one group machine that transcends time, offering the classic levergroup combined with all essential features of modern-day developments. Over 70 years of extraction knowledge cramped in one machine, discover the Spiritello.
Objective
To reimagine the Fresh Beginnings brand from the ground up — including strategy, visual identity, packaging, and website — with the goal of creating a cohesive experience that connects with conscious consumers and builds long-term brand trust.
Challenge
Their original branding lacked focus and failed to express the emotional and ethical values behind the product. The team needed to bridge the gap between "healthy" and "approachable," while building a scalable visual system for future product expansion.
Result
Post-launch, the rebrand received glowing feedback from customers and retail buyers alike. Web traffic more than doubled in the first 30 days, and the packaging redesign led to a 27% increase in wholesale inquiries. Fresh Beginnings now leads with a confident, purpose-driven identity across all touchpoints.